As the newness wears off of surfing for the sake of surfing, the consumer will
become loyal to a site that entertains and links them quickly to the information
they need. So YaGO’s navigation respects the time-poverished user by getting
them to the point quickly and painlessly. YaGO also offers important, new
approaches to making the site profitable. Hard to believe but we thought about how to cash flow before we thought about anything else.
YaGO will be popular with advertisers simply because YaGO’s innovative model for marketing invests the advertiser in the success of the business while making ad sales a "slam dunk" for the salesman